Author: Anonymous
Source: free-articles
02 December 2002
Mike Butcher appointed as e-consultancy.com ramps up investment in premium content
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Mike Butcher, journalist and broadcaster, has been appointed by e-consultancy.com to edit their new weekly newsletter. He is a former Editor of New Media Age and Executive Editor of the Industry Standard Europe.
Following user feedback and research, e-consultancy discovered there was a strong desire from UK e-business professionals for high quality, succinct, informed opinion and analysis of the week's top news stories impacting the UK's digital economy.
e-consultancy.com's current text-only e-mail newsletter goes out monthly to just under 8,000 subscribers and is free. The new weekly version will remain free.
Mike Butcher's appointment confirms e-consultancy.com's ambition to become the UK's number one source of the best e-business information and advice. E-consultancy.com's is stepping up its investment in premium content to attract registrations on the site and to maintain the loyalty of existing senior-level site users and clients.
e-consultancy.com has over 25,000 pages of its own content and over 8,000 registered users, 30% of whom are CEOs, Directors or Senior Management. Mike's appointment is the first of a number of premium content supply deals that e-consultancy.com has signed and is set to announce in the coming weeks.
Ashley Friedlein, Internet author, consultant and CEO of e-consultancy.com's comments:
โ€œWe have no doubt that our investment will repay itself. Our newsletter has always been very effective at attracting and retaining site users and clients. Mike Butcher's appointment takes us up a level in terms of both the quality and frequency of communication we have with our fast-growing user base.โ€
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----Notes to Editors----
This press release in available in PDF, plain text and Word formats.
Images of the publication, screenshots of e-consultancy.com, and photographs are available of Ashley Friedlein / Mike Butcher upon request.
- Mike Butcher is a freelance journalist (The Irish Times, The Guardian, New Media Age, Broadcast,
Marketing Week, Wired) and media consultant. He is a former editor of New Media (1998-2000) and a former executive editor of the Industry Standard Europe in (2000-2001) and now he also chairs and speaks at industry conferences, and works as a consultant on media and editorial strategy.
- Mike is also the editor of mbites http://www.mbites.com
- e-consultancy (http://www.e-consultancy.com) is an off and online service for UK e-business professionals providing access to the best e-business information and advice. E-consultancy.com derives its revenues both online, through advertising and directory services, and offline, through consulting engagements.
- e-consultancy.com was founded in 2000 by Internet author and consultant Ashley Friedlein and Matthew O'Riordan.
- e-consultancy.com has 25,000+ pages of content and over 8,000 registered users, 30% of whom are CEOs, Directors or Senior Management.
- Ashley Friedlein is the author of Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships and Site Measurement - Ashley Friedlein, December 2002
http://www.e-consultancy.com/book2
To receive advanced review copies, the preface and TOC [available online please email Elemental PR.. More information about the book is at:
More information about the book is at:
Amazon pre-sale of the book:
Shorter Link to Amazon
Shorter Link to the book on Amazon:
The second book on e-consultancy.com:
http://www.e-consultancy.com/book2
----Contact----
e-consultancy.com:
Ashley Friedlein, CEO, e-consultancy.com
e-consultancy.com website:, Email: Email: e-consultancy@elementalpr.co.uk
Address: 129 West End Lane, London, NW6 2PE
Elemental PR:
Tim Gibbon, Account Director, Elemental PR, Email: e-consultancy@elementalpr.co.uk
Direct Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663,
Fax: +44 (0)870 1308135, Elemental PR Website
Address: 30-32 Southampton Street, Covent Garden, London, WC2E 7HE
Telephone: +44 (0)20 7379 8840, Fax: +44 (0)20 7836 8344
